Future of the Verizon White Pages, viewed from 2016
The Verizon White Pages have evolved in the past years and this is showing, especially in the online environment. A white pages address lookup has been made even easier by the addition of new ways to search for someone.
White pages in app stores
We already know the paper form of the white pages has been long gone since a few years now; thus creating a need for online versions of the white and yellow pages. The competition is heating up, and some big publications have started implementing their services right into smartphones.
Take for example the Whitepages application in the Google Play store. It has a rating of 4.3 and has already been installed between 1 and 5 million times. Those are approximately 5 million people that use their recyclable smartphones and not paper.
Of course, not everything in the Verizon White Pages sector is blooming. Landlines are becoming things of the past. The cancellation of landline phone numbers is on a downhill in the average home, but it is also starting to see a decline in businesses also.
More and more companies prefer to use Skype for Business and plain old e-mail, thus replacing the need for the not-so-cheap telephone lines. Cost reduction is in the focus of many companies, even big corporations, so it is only natural that we see a shift to a more inexpensive and efficient ways to communicate.
Social media, the new marketplace
Recently, Facebook launched their version of eBay called Facebook Marketplace. Before, if you wanted to sell a product and especially a service, you would open the dusty phonebook and browse the yellow pages to get yourself an electrician or a new stove.
The experience on this new social media marketplace is aimed at being a social one, having the ease of a casual communication between buyers and sellers. By using features such as GPS location and build-in sell modules, the whole process of finding and buying a product is made much easier, same goes for the seller who can now shave a good lump of time off composing an add and offering additional information over the phone.
Future of the Verizon White Pages
The future is always uncertain when a product or service has been moved from being an offline resource to an online one. It can take many shapes and forms and it is very hard to predict the direction it is going towards, or if it even survives the journey. What is certain is that the yellow and white pages have not disappeared, but merely became something more easy to use, useful and eco-friendly.